Loaf
The new 122-second ad for Hovis. A journey home from the shops, through 122 years.
Agency: MCBD. The making of. More. (h/t, The Thin Man.)
Related Posts
Blog Preservation Fund
Recent Comments
SEARCH
Archives
Interesting Sites
Categories
- Academia
- Agonies of the Left
- AI
- And Then It Caught Fire
- Anthropology
- Architecture
- Armed Forces
- Art
- Auto-Erotic Radicalism
- Basking
- Bees
- Behold My Massive Breasts
- Behold My Massive Lobes
- Beware the Brown Rain
- Big Hooped Earrings
- Bionic Lingerie
- Blogs
- Books
- Bra Drama
- Bra Hygiene
- Cannabis
- Classic Sentences
- Collective Toilet Management
- Comics
- Culture
- Current Affairs
- Dating Decisions
- Dental Hygiene's Racial Subtext
- Department of Irony
- Dickensian Woes
- Did You Not See My Earrings?
- Emotional Support Guinea Pigs
- Emotional Support Water Bottles
- Engineering
- Ephemera
- Erotic Pottery
- Farmyard Erotica
- Feats
- Feminist Comedy
- Feminist Dating
- Feminist Fun Times
- Feminist Poetry Slam
- Feminist Pornography
- Feminist Snow Ploughing
- Feminist Witchcraft
- Film
- Food and Drink
- Free-For-All
- Games
- Gardening's Racial Subtext
- Gentrification
- Giant Vaginas
- Great Hustles of Our Time
- Greatest Hits
- Hair
- His Pretty Nails
- History
- Housekeeping
- Hubris Meets Nemesis
- Ideas
- If You Build It
- Imagination Must Be Punished
- Inadequate Towels
- Indignant Replies
- Interviews
- Intimate Waxing
- Juxtapositions
- Media
- Mischief
- Modern Savagery
- Music
- Not Often Seen
- Oppressive Towels
- Parenting
- Policing
- Political Nipples
- Politics
- Postmodernism
- Pregnancy
- Presidential Genitals
- Problematic Acceptance
- Problematic Baby Bouncing
- Problematic Bookshelves
- Problematic Bra Marketing
- Problematic Checkout Assistants
- Problematic Civility
- Problematic Cleaning
- Problematic Competence
- Problematic Crosswords
- Problematic Cycling
- Problematic Fairness
- Problematic Fitness
- Problematic Furniture
- Problematic Monkeys
- Problematic Motion
- Problematic Neighbourliness
- Problematic Parties
- Problematic Pasta
- Problematic Plumbers
- Problematic Punctuality
- Problematic Questions
- Problematic Toilets
- Problematic Walking
- Problematic Wedding Photos
- Pronouns Or Else
- Psychodrama
- Radical Bowel Movements
- Radical Bra Abandonment
- Radical Dirt Relocation
- Reheated
- Religion
- Reversed GIFs
- Science
- Shakedowns
- Some Fraction Of A Sausage
- Sports
- Stalking Mishaps
- Student Narcolepsy
- Suburban Polygamist Ninjas
- Technology
- Television
- The Deep Wisdom of Celebrities
- The Genitals Of Tomorrow
- The Gods, They Mock Us
- The Great Outdoors
- The Politics of Buttocks
- The Thrill of Friction
- The Thrill of Garbage
- The Thrill Of Glitter
- The Thrill of Hand Dryers
- The Thrill of Medicine
- The Thrill Of Powdered Cheese
- The Thrill Of Seating
- The Thrill Of Shopping
- The Thrill Of Toes
- The Thrill Of Unemployment
- The Thrill of Wind
- The Thrill Of Woke Retailing
- The Thrill of Yarn
- The Year That Was
- Those Lying Bastards
- Those Poor Darling Armed Robbers
- Those Poor Darling Burglars
- Those Poor Darling Carjackers
- Those Poor Darling Fare Dodgers
- Those Poor Darling Looters
- Those Poor Darling Muggers
- Those Poor Darling Paedophiles
- Those Poor Darling Sex Offenders
- Those Poor Darling Shoplifters
- Those Poor Darling Stabby Types
- Those Poor Darling Thieves
- Tomorrow’s Products Today
- Toys
- Travel
- Tree Licking
- TV
- Uncategorized
- Wigs
- You Can't Afford My Radical Life
Lovely. Just saw it on TV.
It’s certainly pleasing. But I can’t figure out what happened to the Fifties.
Not bad for a bread advert.
Hovis advert or exploding banana mask.
Hovis advert or 24′ bowling lane turd.
Funny stuff this art.
At least the Hovis ad will be seen (and enjoyed) by millions, and for a few seconds, the viewers will be (as I was) briefly transported into that self-reflective realm that I had always assumed was one of arts’ most important functions.
The exploding banana mask, not so much.
The ad made me very aware (having witnessed a good proportion of the events portrayed) of how close we are to those events and yet how far we have travelled in just over one good innings.
The 24′ bowling lane turd – not so much.
David said “But I can’t figure out what happened to the Fifties.”
rationing?
(Saw it in the cinema last night, very impressive!)
Aye lad, but you can’t half take the piss out of exploding banana masks!!.
“The exploding banana mask, not so much.”
I tend to think of conceptual artists as people who – despite their professed disdain of commercialism – would like to work in advertising but just aren’t good enough. I’d happily spend half an hour watching the best of TV advertising, but I can’t remember the last time I spent half an hour feeling remotely satisfied in a modern art gallery. I’ve learned to be disinterested, thanks to the work on show.
The exploding banana mask* is, despite its superficial strangeness, surprisingly banal. In fact, I think it’s banal *because* of its efforts to be strange. In contrast, the Fallon agency’s ads for Sony, especially the Plasticine ad**, convey a feeling of affirmation, and something other than the artist’s own sense of self-importance. The conceptual artist says, “Look at me!” The Sony ad says, “Look at this!”
*
https://thompsonblog.co.uk/2008/09/an-artistic-tri.html
**
https://thompsonblog.co.uk/2007/12/feat-of-clay.html
“It’s certainly pleasing. But I can’t figure out what happened to the Fifties.”
The Coronation – the street party and bunting. I love the little background touches, such as the black fella walking past in the sixties, the Asian couple in the seventies. Good stuff. And a great performance from the kid. But I’d have preferred it to have been a little more sentimental. A brass band would have been nice too.
“The street party and bunting.”
Of course. I feel such a fool. I’m not well, you know. Cough.