Lifted from the comments, it turns out that Transport For London is advertising assisted suicide. They seem to be giving it quite a push:

Westminster Death Tunnel sponsored by @dignityindying pic.twitter.com/fW0mbtqVRc

— Fleur Elizabeth (@fleurmeston) November 25, 2024

Very on-brand, I’d say. Almost too on-the-nose. I mean, if London’s buses and tube network were suddenly to be plastered with huge posters saying END IT ALL NOW, YOU KNOW YOU WANT TO, it wouldn’t be entirely inexplicable, or entirely dissonant with the customer experience.

It’s perhaps worth noting that Transport For London has a staff training centre, complete with fake station and platform, and “suicide pits,” where employees learn how to manage what are euphemistically referred to as “passengers taken unwell” or “disruptions to the tube service.” Events that occur on average once or twice a week.

In 2019, staff “intervened” in the self-destructive thoughts of 426 customers deemed “visibly in distress,” “up from 252 in the previous year.”

As EmC quips darkly in reply,

Update, via the comments:

The adverts for assisted suicide are now being partially covered, by persons unknown, with posters for a Samaritans helpline.

Consider this an open thread.