To promote their literary works at the Frankfurt Book Fair, publishing company Eichborn deployed 200 flies, each attached temporarily to an ultra-light banner.
The banners, measuring just a few centimetres across, seem to be causing the beleaguered flies a bit of piloting trouble. The weight keeps the flies at a lower altitude and forces them to rest more often, which is a stroke of genius on the part of the marketing creatives: the flies end up at about eye level, and whenever a fly is forced to land and recover, the banner is clearly visible.
The results can be seen below.
Hm. A partial success, I think you’ll agree, but promising. Maybe if the project was scaled up dramatically. Say, with 100 million flies. Or maybe just one enormous mutant mega-fly, rumbling through the skies and casting its shadow across entire city blocks.
Call PETA!
Fear not. The ad agency, Jung von Matt/Neckar, assures us “keine Fliege kam zu Schaden.”
It’s about time flies started pulling their weight.
Ah, if only you could dispose of chuggers with a flyswat or a rolled up newspaper too…
Julia,
You can. You just have to keep hitting them really hard.
Don’t be silly, the laws of aeronautics don’t scale linearly with size.
We need a giant mutant caterpillar.
Like a brand-friendly Mothra?
http://www.godzillaondvd.com/mediapageloads/mediamovieclips2.html
That might work.
Bah.
An obvious rip-off of MY idea to release rabid wolverines with adverts tied to their tails. Well, ok, stapled, actually.