The Guardian’s Zoe Williams – whose wisdom is known to us – today asks her readers the burning question,

Why don’t lefties complain more?

What prompts this question is the recent, rather baffling, fuss over an advert for Heinz mayonnaise. The Advertising Standards Authority has apparently received around 200 complaints, many of which concern the advert’s dénouement in which one man kisses another. The ad wasn’t shown during children’s programming  – due to the mortally harmful effects of full-fat mayonnaise – and has subsequently been withdrawn by Heinz UK. In light of such controversy, I feel obliged to share the offending advert with you. Brace yourselves.

Everybody okay? Now, the ad strikes me as innocuous and faintly amusing, and hardly malevolent or corrupting. (Though an image of Bernard Breslaw does, unfortunately, come to mind.) The ad isn’t even explicitly about a gay couple. The visual pun being that the husband is actually kissing his wife, who – thanks to her choice of mayonnaise – has acquired the zing and authenticity of a New York deli stereotype. However, the minor hoo-hah surrounding the ad leads Ms Williams to argue – indeed complain – that lefties don’t complain anywhere near as much as they should: