You can tell from his outpourings:

As someone who writes about Trump and his subordinates every day, I need every reprieve I can find from the ongoing toxic demise of our country, including in my personal social media. But my decision today to unfriend this individual was no simple purge; I am significantly emotionally wounded. 

It’s all terribly dramatic. Practically a miniature opera. You see, while browsing Facebook, Mr Ford saw a photo of an old high school friend celebrating the Fourth of July with her daughter and while wearing a Make America Great Again hat. The latter detail, the hat, being, for Mr Ford, “unacceptable,” a personal violation and source of deep trauma. Naturally, and not at all oddly, Zack decided to scold his old high school friend, as was his duty as a super-woke being: 

I gave my friend an ultimatum.

Always a sound opening gambit.

I told her I wouldn’t unfriend her so long as she apologised for wearing the hat and promised me I wouldn’t have to see it in my feed again. 

Terms of surrender. A bold choice.

When she claimed I was trying to police her beliefs, I corrected her, pointing out that my conditions only regarded the hat, not her position on any particular issue. 

Ooh. Terms of surrender with bonus sophistry. That’s bound to go down well. Let’s see:  

When asked to choose between a hat that embodies that evil and someone she’s known half her life,

Wait for it.