Bo and Ben Winegard ponder woke piety and its contradictions: 

Even Woke language for popular consumption is complicated by a quickly changing list of taboo epithets. Is it wrong to say homosexual relationship? Is it all right to say African-American? Will I be berated if I say Mexican-American? These changing prohibitions function well to distinguish elites from hoi polloi because they require devotion, erudition, and the right social acquaintances to understand.

Using arcane language and adhering to constantly changing norms about acceptable epithets are not particularly effective for attracting people from the broader population to one’s cause. In fact, they almost certainly alienate many average, and otherwise sympathetic, Americans, who understandably disdain indecipherable prose and elite superciliousness. Therefore, this signalling function of the Woke faith is actually antithetical to the stated goals of Wokeness (i.e., creating a more just social world—which requires a broad coalition of different classes of people).

Also antithetical to the stated goals of Wokeness is the tendency of its most popular preachers to castigate sinners instead of calmly attempting to persuade them of the justness of the Woke doctrine. Antithetical, but perfectly comprehensible from a signalling perspective. Those who are Woke don’t really want to inhabit an entirely Woke world without the bigoted masses; instead, they want to occupy a world of good and evil, of the just and the wicked, of the high status and the low status, of the elite and hoi polloi. 

As noted here previously, it helps if you think of woke piety as a kind of positional good, a marker of in-group status, jealously defended and forever in peril; and hence the unattractive desperation and crab-bucket dynamic that so often accompany such displays. For the woke, it’s always winter, but never Christmas. As Kristian Niemietz put it,