It turns out Gwyneth Paltrow is not Pepper Potts: 

I am fascinated by the growing science behind the energy of consciousness and its effects on matter. I have long had Dr Emoto’s coffee table book on how negativity changes the structure of water, how the molecules behave differently depending on the words or music being expressed around it. 

Regarding these misbehaving molecules, Ms Paltrow’s Goop website informs us,

Emoto poured pure water into vials labelled with negative phrases like ‘I hate you’ or ‘fear’. After 24 hours the water was frozen and no longer crystallised under the microscope: it yielded grey, misshapen clumps instead of beautiful lace-like crystals. In contrast, Emoto placed labels that said things like ‘I love you’ or ‘peace’ on vials of polluted water, and after 24 hours they produced gleaming, perfectly hexagonal crystals. Emoto’s experiments proved that energy generated by positive or negative words can actually change the physical structure of an object.

Because water can read, people.